Crafts and product sales at Farmer's Market require a unique approach to brand identity. When creating a design one must think like a shopper. A notable fact is that most shoppers are there to buy produce, but local and environmental reasons are key influences as to why they choose farmer's markets versus traditional stores. While Gina does not sell produce her products are made locally, but to catch the eye of the more earth-friendly shopper we used a dandelion to not only reach this audience but to express the unique, fun, and whimsical style of Gina Marie Creations.
